Full Time
Newark, DE or Newton, MA
Posted 2 weeks ago


Our financial services client is seeking a Senior Manager of Web Analytics who will work collaboratively with multiple business units within the organization. This includes Web Strategy, Brand, Corporate Communications, Product and Marketing. They will need to prioritize cross-functional projects effectively. The individual should have experience with web-based analytics, with the ability to provide insights and recommendations to the aforementioned groups based on analysis and trending of site data.

The individual will build a suite of reporting, ensuring it meets the business needs. It is expected that the Senior Manager will work with management and the business to determine what information is necessary to include and execute against organizational goals. He/she will become the subject matter expert, presenting complicated analyses in a clear and concise manner to a variety of audiences. The individual will be asked to leverage analytics to improve the holistic customer experience on the web site and provide continued insight to that end.


Analysis (40%)

  • Proactively produces insightful analytics to drive the organization forward
  • Helps respond to inquiries about specific web analytics questions
  • Partners with the business in leveraging analyses to design new strategies

Strategic Management (25%)

  • Provides strategic guidance to business managers
  • Serves as subject matter expert in all aspects of web analytics
  • Continues development/refinement of techniques to improve output

Reporting (20%)

  • Builds and manages reporting suite to cover business needs
  • Creates executive-type presentations with structure format to share results

Self-Development (15%)

  • Takes an active role in identifying potential new data and ways to analyze
  • Develops knowledge and viewpoints on all tools and tactics
  • Presents information in a manner that is clear to the target audience


  • Bachelor’s Degree
  • 6+ yrs of quantitative experience
  • 4+yrs of web analytics experience
  • Deep experience with Adobe’s Web Suite; including Analytics 
  • Knowledge of CX Tools ie: Sprinklr, Qualtrics, etc.
  • Proficient in MS Office (Excel and Powerpoint)
  • Excellent Project Management Skills
  • SAS/SQL Knowledge is preferred
  • Tag Management Knowledge ie: Tealium/Adobe Launch is preferred
  • Understanding of Agile development principles is preferred 

Job Features

PositionSenior Manager, Web Analytics
LocationNewark, DE or Newton, MA
TypeFull Time

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By |2021-01-14T17:01:56+00:00January 14th, 2021|Comments Off on Senior Manager, Web Analytics

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